Bill Communications Sales and Marketing Management Vertical Files, 1960-1994

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Bill Communications Sales and Marketing Management Vertical Files, 1960-1994

http://library.duke.edu/rubenstein/findingaids/billcommunicationsvf/

Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade shows. is one of their main trade journals. Sales and Marketing Management The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

11 Linear Feet; 7,700 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359167

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Bill Communications, Inc.

http://n2t.net/ark:/99166/w6bk7z2x (corporateBody)

Bill Communications, Inc., currently a subsidiary of Dutch publisher VNU Business Publications, is a New York-based business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade publications. From the description of Sales and Marketing Management Vertical Files, 1960-1994. (Duke University Library). WorldCat record id: 82212393 Bill Communications, Inc. was a publishing, marketing research, business services, and semin...